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Crash Course in Understanding Customer Service for Ship Supply

Crash Course in Understanding Customer Service for Ship Supply

in exclusive collaboration with the International Ship Suppliers & Services Association (ISSA)

Customer service is the support you offer your customers before and after they buy/use your products or services. The provision of the adequate customer service is important if you want to retain customers and grow your business.

In the maritime incredibly competitive marketplace, customer service must be considered in logistics and supply chain terms. Thus, focusing on the activities that service actions are provided, acting as added value. The aim of customer service is to bring more value than the core service that customers need and bring the most satisfaction to customers.

What customer service means for the maritime cluster? For the shipping company first awareness of the day-to-day tasks in a Purchasing Department is crucial. The shipping company is the customer. Secondly, the business environment, the demanding situations and the time pressure for the shipping company affects the suppliers and how suppliers can assist the shipowner with their professional approach and customer service provisions. Last but not least, the importance of the human element, customer-supplier relationship and how work ethics is the most important factor in customer service relations.

The relationship between ship suppliers and customer service is symbiotic, each enhancing the other's impact on maritime operations. When ship suppliers invest in superior customer service, they elevate their brand reputation and foster loyalty. Maritime clients are more likely to choose suppliers who demonstrate an unwavering commitment to their needs and well-being.

Conversely, effective ship suppliers empower customer service teams to deliver on promises. A reliable and responsive supply chain ensures that customer service representatives can confidently assure clients of timely deliveries and top-quality products. This synergy not only drives operational efficiency but also solidifies the reputation of ship suppliers as indispensable partners in the maritime journey.

By the end of this course, you will grasp indepth understanding of the ship supply customer service and you will be able to handle unexpected situations as well as the day to day work in the maritime sector in terms of customer service.

By the end of the Crash Course in Understanding Customer Service for Ship Supply, the participant will be able:
  • To learn what customer business to business service is for purchasing and supply companies in maritime;
  • To learn customer services within the nods and links in the supply chain;
  • To understand the maritime industry’s customer needs; and
  • To provide the ultimate and appropriate service, no more no less, in order to keep the customer satisfied.
Learning outcomes per Session  Session 1: Customer and Consumers and Business-to-business (B2B) Customer Service
  • Understand what is a customer and a consumer;
  • Understand what is B2B and B2C;
  • Learn about the differences between B2B and B2C in business;
  • Understand how a B2B buyer operates;
  • Learn how you can improve your customer service in B2B.
Session 2: Understanding the maritime customer and his needs
  • Learn about Maritime Industry and its components;
  • Understand the importance of Maritime Industry;
  • Comprehend the Maritime Customer;
  • Understand why Customers in Maritime Industry are so demanding;
  • Learn about Maritime Customer’s needs.
Session 3: Customer Service and Supply Chain Management
  • Understand of the importance of communication and collaboration in supply chain management;
  • Learn strategies for building effective communication channels and collaboration among stakeholders in the maritime industry;
  • Realize of the concept of customer value and its relevance in the maritime industry;
  • Learn strategies for optimizing the supply chain to deliver greater value to customers;
  • Understand of the role of sustainability in the maritime industry and its impact on customer service and supply chain management; and
  • Understand strategies for incorporating sustainability into supply chain management practices and customer service initiatives.
Session 4: The Customer is the King: Customer Satisfaction
  • Understand the importance of creating a customer-centric culture, delivering exceptional customer service, and leveraging technology to improve customer satisfaction in the maritime industry
  • Identify the key components of each of these approaches and how they can benefit your organization
  • Analyze case studies of successful customer-centric, customer service, and technology-driven initiatives in the maritime industry
  • Develop strategies for overcoming common obstacles to implementing these approaches in your organization
  • Develop a plan for implementing one or more of these approaches in your organization
  • Understand how to measure the success of your customer-centric, customer service, and technology-driven initiatives

The course consists of four sessions.

  • Session 1: Customer and Consumers and Business-to-business (B2B) Customer Service
  • Session 2: Understanding the maritime customer and his needs
  • Session 3: Customer Service and Supply Chain Management
  • Session 4: The Customer is the King: Customer Satisfaction

    Tzorou Lioretta
    Purchasing & Ship Supply
    Note:
    • There are no fixed course start dates. You can start your course ANYTIME, from ANYWHERE adapting the duration of the course to your needs.
    • The duration for the Crash Course in Undestanding Customer Service for Ship Supply is
      • 5 hours
      • with 3 hrs and 42 minutes preprecorded trainging (with Session 1: 30 minutes, Session 2: 38 minutes, Session 3: 72 minutes, and Session 4: 65 minutes.)
    • There is a time limit of access to the course of 3 months, in order to fulfill this course starting from the time of your registration.
    Upon successful completion certification of attendance is provided by the World Maritime Academy and  International Ship Suppliers & Services Association (ISSA).
    The Crash Course in Understanding Customer Service for Ship Supply is open to those willing to acquire knowledge on the specialized shipping topic, irrespective of educational background or experience.

    Are you an ISSA member?

    Get in touch with us (support@e-wma.com) to secure an exclusive 20% discount on the fee.

    Before registration simply share your ISSA company number or your membership number with us at (support@e-wma.com)

    The above discount is exclusively applicable to the ISSA Education Program.

    $250.00

    100% Online!

    Duration: 4 hrs approx.
    Number of modules: 4
    Fees: $250
    Language: English (with subtitles)
    Course Tools: Self-paced course; Pre-recorded Seminar, Check your Knowledge Quiz Questions, Extra Resources, Course Instructor, Course Forum, Certification, Course Administrator.

    Are you an ISSA member?

    Contact us at support@e-wma.com to claim your exclusive 20% discount. Prior to registration, please provide us with your ISSA company number or membership number.

    The above discount is exclusively applicable to the ISSA Education Program.

    WMA /ISSA courses

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