in exclusive collaboration with the International Ship Suppliers & Services Association (ISSA)

This course delves into the interconnected roles of Logistics and Marketing and their impact on a company's competitiveness. While their significance is readily apparent in product-oriented industries, it can be more challenging to comprehend their importance in service-oriented sectors, especially within the maritime context.

In the realm of supply chain management, we can envision the supply chain as a network comprised of various nodes and links. Within maritime logistics, ships serve as the critical "links," while ports act as the pivotal "nodes." These elements are not merely components of the supply chain process but rather serve as the lifeline to global trade.

Conversely, marketing holds equal importance due to its tangible outcomes. These include grasping the dynamics of the marketplace and customer preferences, designing a customer-centric marketing strategy, formulating an integrated marketing plan for delivering excellence, fostering profitable customer relationships, and extracting value from customers to generate both profit and customer satisfaction.

The overarching objective of this course is to explore the synergy between logistics and marketing within the maritime industry.