Crash Course in Maritime Logistics & Marketing

Crash Course in Maritime Logistics & Marketing

in exclusive collaboration with the International Ship Suppliers & Services Association (ISSA)

This course delves into the interconnected roles of Logistics and Marketing and their impact on a company's competitiveness. While their significance is readily apparent in product-oriented industries, it can be more challenging to comprehend their importance in service-oriented sectors, especially within the maritime context.

In the realm of supply chain management, we can envision the supply chain as a network comprised of various nodes and links. Within maritime logistics, ships serve as the critical "links," while ports act as the pivotal "nodes." These elements are not merely components of the supply chain process but rather serve as the lifeline to global trade.

Conversely, marketing holds equal importance due to its tangible outcomes. These include grasping the dynamics of the marketplace and customer preferences, designing a customer-centric marketing strategy, formulating an integrated marketing plan for delivering excellence, fostering profitable customer relationships, and extracting value from customers to generate both profit and customer satisfaction.

The overarching objective of this course is to explore the synergy between logistics and marketing within the maritime industry.

By the end of this module, participants will be able to:
  • Define and distinguish the concepts of logistics, supply chain management, and marketing.
  • Examine the pivotal role of ports in logistics and supply chain operations, including an understanding of distribution channel dynamics.
  • Evaluate the significance of warehousing within a company and its broader function in a supply chain.
  • Comprehend the fundamentals of marketing and how they are applied in the maritime industry, with a focus on marketing utilization in different components.
  • Identify maritime customers, distinguish marketing activities from other functions, and recognize the interconnectedness of marketing with other operational aspects in the maritime context.
The course consists of four sessions.
  • Session 1: Setting the Logistics Framework
  • Session 2: Transport within the chain
  • Session 3: Marketing Fundamentals
  • Session 4: Strategy

    Nikos Koliniatis
    Logistics and Supply Chain Management
    • There are no fixed course start dates. You can start your course ANYTIME, from ANYWHERE adapting the duration of the course to your needs.
    • The duration for the Crash Course is 91 minutes minutes , approximately.(Session 1: 34.5, Session 2: 17, Session 3: 16.5 and Session 4:39.55)
    • There is a time limit of access to the course of 3 months in order to fulfill this course starting from the time of your registration.
    Upon successful completion certification of attendance is provided by the World Maritime Academy and the International Association of Ship Suppliers.
    The crash course is open to those willing to acquire knowledge on the specialized shipping topic, irrespective of educational background or experience.

    Are you an ISSA member?

    Get in touch with us (support@e-wma.com) to secure an exclusive 20% discount on the fee.

    Before registration simply share your ISSA company number or your membership number with us at (support@e-wma.com)

    The above discount is exclusively applicable to the ISSA Education Program.


    100% Online!

    Duration: 91 min. approx.
    Number of modules: 4
    Fees: $200
    Language: English
    Course Tools: Self-paced course; Pre-recorded Seminar, Check your Knowledge Quiz Questions, Extra Resources, Course Instructor, Course Forum, Certification, Course Administrator.

    Are you an ISSA member?

    Contact us at support@e-wma.com to claim your exclusive 20% discount. Prior to registration, please provide us with your ISSA company number or membership number.

    The above discount is exclusively applicable to the ISSA Education Program.

    WMA /ISSA courses

    Course review

    sssss 0%
    ssss 0%
    sss 0%
    ss 0%
    s 0%


    There are no reviews yet.

    Only logged in customers who have purchased this product may write a review.

    Back to Top